Sports broadcaster LaChina Robinson shares career tips for breaking into profession

Sports broadcaster LaChina Robinson talks about her journey in sports broadcasting, the role of Rising Media Stars, the non-profit she co-founded to help young women of color enter broadcasting, and offers career tips during an interview Tuesday with Gwendolyn Ducre of WVLT.

Robinson, a broadcast sports analyst who played basketball for Wake Forest University, was the guest speaker in an East Tennessee SPJ virtual forum on Tuesday.

You can watch the full session in the video below. The forum was part of the chapter’s Black History Month activities.

(Rising Media Stars, a program designed to help women of color gain positions in sports broadcasting, will begin talking applications for this year’s cohort on March 1.)

Ducre is an anchor and multimedia journalist with WVLT and serves on the East Tennessee SPJ board.

See our Youtube channel for videos of some past programs.